Driven, focused and passionate about helping attorneys to reach their full potential, Steve Fretzin is regarded as the premier business coach, speaker and author on business development for attorneys.

In 1996, he was one of six passengers aboard a single-engine Cherokee Piper airplane that crash-landed into a house in suburban Crystal Lake, IL. The experience left him crippled for months, but more importantly taught him to value the sacredness of each day.  This led Fretzin to pursue his real passion; coaching and inspiring others to achieve their business development goals and obtain financial freedom.  

A published author and premier business coach, Steve Fretzin has devoted his career to helping lawyers master the art of business development to achieve professional freedom. His first book, “Sales-Free Selling: The Death of Sales and the Rise of a New Methodology,” guides attorneys through the essentials of acquiring new clients and building enduring professional partnerships. Recently published by IICLE, Steve’s second book focuses solely on one of the most important – yet often overlooked – skills of business development: networking. In “The Attorney’s Networking Handbook: 14 Principles to Growing Your Law Practice in Less Time with Greater Results,” Steve shares proven, time-tested strategies designed specifically to help attorneys maximize their networking time and generate real results.

Fretzin has been featured in the Chicago Tribune, Crain’s and Entrepreneur.com. He has appeared on NBC News and WGN Radio, and has written articles for Attorney at Law magazine, the American Bar Association and the Illinois State Bar Association. You can find his monthly columns in the Chicago Daily Law Bulletin.