Business of Law

Marketing of legal services can be a challenging endeavor.  With the major changes impacting the industry, and a greater emphasis placed on legal operations and efficiency in delivery of services, law firm marketing departments are under immense pressure to deliver innovation and results.  Law firms are slow to change and embrace concepts other professional services have integrated into their processes and procedures. The National Law Review covers the latest trends, stories, and news, as it relates to the area of legal marketing—both for solo practitioners and for individuals working in large law firm marketing and business development departments.

Visitors will always find timely, regularly updated information from legal professionals in the industry. Legal marketing topics, use of social media campaigns to increase site traffic, law firm development, email marketing, best practices for companies to engage in, and legal repercussions when certain laws/standards are not met by organizations, are discussed by legal marketing experts who write for the National Law Review.  In this rapidly evolving industry, there is a fresh take and new ideas, as well as summaries of the best research available. Written with the specific requirements and constraints of the legal industry in mind, the experts on legal marketing provide insight into trends in the industry, as well as analysis of best practices for attorneys and legal marketers.

Solo-practitioners will find the legal marketing advice from the National Law Review to be invaluable for building their practice, with advice on how to maximize your legal website for SEO, how to make online reviews work for you, and how to make your website accessible to everyone.  Along with practical advice on day-to-day processes like lead conversion and social media, there is also big picture analysis, like the benefits of building a niche law practice.

Featuring articles from legal marketing experts across the industry, the National Law Review is an invaluable resource for both solo-practitioners and legal marketers working in-house.

National Law Review Legal Marketing TwitterFor hourly updates on the latest news about the business of law, legal marketing, law office management, and more, be sure to follow our Legal Marketing and Business of Law X (formerly Twitter) feed, and sign up for complimentary e-news bulletins.

Recent Business of Law and Legal Marketing News

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Nov
2
2011
 No Disqualification Where Disclosure of Confidential Information Controlled by Joint Defense Agreement McDermott Will & Emery
Nov
1
2011
 Massachusetts Wage Act: New Warning to Employers Everywhere McDermott Will & Emery
Oct
27
2011
 Making Brand Connections with Social Media Greenfield/Belser Ltd.
Oct
25
2011
 Small Businesses Think They are Safer Than They Really Are Barnes & Thornburg LLP
Oct
25
2011
 Tic Wyoming Agrees To Pay $135,000 To Settle EEOC Lawsuit For Disability Discrimination U.S. Equal Employment Opportunity Commission
Oct
24
2011
 US Labor Department publishes final regulation to improve access to quality investment advice U.S. Department of Labor
Oct
20
2011
 The Rule of the 5 W’s Even Works in a Crisis – It just Works a Lot Faster Iori & Associates
Oct
11
2011
 Unintentional Disclosure - Employee Communications To Counsel Dinsmore & Shohl LLP
Oct
9
2011
 The Billable Hour Dinsmore & Shohl LLP
Oct
6
2011
 How Lawyers Use Social Media to Start Conversations that Attract New Clients Edge Legal Marketing
Oct
2
2011
 New IRS Voluntary Initiative Aims to Provide Significant Tax Relief to Employers with Employee-Independent Contractor Misclassification Issues Greenberg Traurig, LLP
Sep
30
2011
 Happy Birthday National Law Review! The National Law Review / The National Law Forum LLC
Sep
29
2011
 Should Law Firm Marketing Include Google AdWords? Duo Consulting
Sep
27
2011
 6 Ways to Curb Employee Fraud Risk and Insurance Management Society, Inc. (RIMS)
Sep
26
2011
 Carried Interest Language Narrowed, but Remains Far-Reaching McDermott Will & Emery
Sep
22
2011
 12 Things You Can Do Now, To Improve Your Security Roland Schorr & Tower
Sep
22
2011
 Behavior Modification: Trial Lawyer's Edition Hunton Andrews Kurth
Sep
19
2011
 IRS Issues Guidance Permitting Tax-Free Treatment of Employer-Provided Cell Phones and PDAs Morgan, Lewis & Bockius LLP
Sep
18
2011
 EEOC Sues Owner of California McDonald's for Disability Discrimination U.S. Equal Employment Opportunity Commission
Sep
15
2011
 Your Law Firm’s Content Needs to Go Beyond Your Own Site MAX Advertising
Sep
14
2011
 Proposed cybersecurity legislation would protect employers from information theft by departing employees, if a policy prohibits such conduct Greenberg Traurig, LLP
Sep
12
2011
 Mind the Gap: Reducing the Sponsorship Gap Between Men and Women in the Workplace Catalyst Inc.
Sep
8
2011
 Contract Management Gives Legal a Leg-Up in Proactively Mitigating Risks and Enforcing Compliance Emptoris, Inc.
Sep
7
2011
 NLRB Publishes New Regulations von Briesen & Roper, s.c.
Sep
7
2011
 Departments Issue Proposed Rule on Summary of Benefits and Uniform Glossary McDermott Will & Emery
Sep
5
2011
 Diversity and Its Impact on the Legal Profession Vault Inc.
Sep
1
2011
 Become a Communications Expert Greenfield/Belser Ltd.
Aug
31
2011
 NLRB Memo Provides Insight on Employee Use of Social Media - Labor & Employment Law Alert Barnes & Thornburg LLP
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