February 20, 2020

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Fashion & Food Industry Update: More Companies Adopting Blockchain Solutions

While still an emerging technology, more companies are implementing blockchain technology to manage supply chains, track goods, prevent counterfeiting, increase security, and ensure traceability. In a recent survey of global leaders, by auditing and financial services company KPMG, 48% of respondents stated they believe it is highly likely that blockchain will change the way their companies do business over the next three years, and 41% stated their company intends to implement blockchain technology during the next three years.

Fashion and luxury brand owners are turning to blockchain technology to prove the authenticity of their goods. Recent reports state LVMH, which owns over 60 luxury brands, will soon use blockchain technology to secure its Louis Vuitton and Parfums Christian Dior goods, with other LVMH brands to follow. LVMH is collaborating with software technology Company ConsenSys to develop this blockchain technology and intends to promote its technology on a “white label” basis with the option for competitors to join.

VeChain has collaborated with fashion brands such as H&M, Babyghost, and Reebonz to develop digital tags that use blockchain technology to secure supply-chain tracking and help customers verify manufacturing information and authenticity.

Food traceability is another key use of blockchain technology. IBM’s blockchain-based food tracking network, Food Trust, has been joined by Nestle SA, Walmart, Unilever, and Carrefour. Carrefour, a French multinational retailer, initially used blockchain technology to ensure traceability of its line of chicken products, and recently announced that it would expand the technology to milk and other food products. In addition, South Korea has announced a pilot project to provide blockchain traceability of beef. Scottish whisky distiller William Grant also recently commenced a blockchain project to track its products.

Click here for more information: traceabilityblockchain.org.

Copyright 2020 K & L Gates


About this Author

Susan M. Kayser IP Litigation lawyer KLGates

Susan Kayser is a partner in the firm’s Washington D.C. office where she is a member of the IP Litigation practice group.

Ms. Kayser litigates and counsels clients including international brands and startups, on trademark, advertising, and copyright matters. The Legal 500 and World Trademark Review have recognized her as an “‘outstanding’ disputes specialist” and a leading trademark litigator and acknowledged her for counseling acumen.

For more than 20 years, she has provided strategic advice to brand owners in the apparel, fashion, luxury, consumer...

Chris Bloom IP Lawyer KLGates

Christopher A. Bloom concentrates his practice in technology and intellectual property helping clients strategically achieve business objectives. 

Mr. Bloom has counseled companies and academic institutions in strategies to develop, protect and enforce intellectual property rights. He has experience with technology exploitation and transfer, including strategic alliances, joint ventures, research and development and licensing agreements throughout the world. Mr.Bloom counsels clients concerning international distribution, licensing and franchise issues, including the structuring of agreements, compliance with applicable law and termination enforcement. He counsels clients concerning the legal issues and agreements associated with computer and electronic products, medical device software and services throughout the world, including issues such as access to data, privacy, data security, service levels (SLAs) and data rights. 

In addition to representing individual clients and companies, Mr. Bloom has assisted industry consortiums and trade associations in establishing consortiums and the mechanisms for pursuing collective activity in the areas of intellectual property enforcement, research and development and licensing. He has substantial experience with the intellectual property issues involved in standards setting and standard essential patents. 

Eric Lee, KLGates Law Firm, Commercial Litigation Attorney

Eric Lee concentrates his practice on general civil and commercial litigation matters, with an emphasis on patent, trademark, copyright, and other complex intellectual property litigation. He also counsels clients regarding their intellectual property portfolio development through the creation, development, and leveraging of copyrights and trademarks. In addition, Mr. Lee has experience in class action litigation and consumer finance litigation, including the defense of banking, mortgage lending, and consumer financing services companies in state and federal class...