September 19, 2021

Volume XI, Number 262

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September 17, 2021

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Law Firm Marketing Rules for 2013: Out with the Old, In with the New (#1 of 5)

2013 is almost upon us, and one of the things you should shed with the old year is any antiquated ideas you may have about law firm marketing. This week, I am listing five of the most common “old rules” and giving you new legal marketing rules to live by in the new year.

Old Rule #1: More marketing will obtain more results. In the past, all you had to do was throw more money at marketing or advertising and you would see more results. But not any more.

New Rule #1: ROI rules. With the increased competition and level of sophistication in the legal marketing industry, to get ahead you must be faster, smarter, and more effective than your competitors.

Your ability to leverage Internet marketing and automatic parts of your marketing system will allow you to dominate larger firms with bigger budgets; however, every dollar must be accounted for and every effort must be measured for Return On Investment. You cannot afford to be indifferent.

Read the rest of the series:

Law Firm Marketing Rules for 2013:  Out with the Old, In with the New (#2 of 5)

Law Firm Marketing Rules for 2013:  Out with the Old, In with the New (#3 of 5)

Law Firm Marketing Rules for 2013:  Out with the Old, In with the New (#4 of 5)

Law Firm Marketing Rules for 2013:  Out with the Old, In with the New (#5 of 5)

© The Rainmaker Institute, All Rights Reserved National Law Review, Volume II, Number 360
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About this Author

Stephen Fairley legal marketing expert, law office management
CEO

Two-time international best-selling author, Stephen Fairley is the Founder and CEO of The Rainmaker Institute, the nation’s largest law firm marketing company specializing in marketing and lead conversion for small to medium law firms. Since 1999, he has built a national reputation as a legal marketing expert and been named, “America’s Top Marketing Coach.” He has spoken numerous times for over 35 of the nation’s largest state and local bar associations.

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