September 21, 2021

Volume XI, Number 264

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September 20, 2021

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Law Firm Marketing Rules for 2013: Out with the Old, In with the New (#3 of 5)

2013 is almost upon us, and one of the things you should shed with the old year is any antiquated ideas you may have about law firm marketing. This week, I am listing five of the most common “old rules” and giving you new legal marketing rules to live by in the new year.

Old Rule #3: The law is a noble profession. In times past, it was enough for you to be excellent at your craft. New lawyers could invest the first decade of practice perfecting their pitch.

New Rule #3: Law is a business. As outside pressures narrow your focus on what is truly important (your survival), you must pay attention to the business of your practice and engender a culture of total participation driven by measurable results, where setting and achieving aggressive goals is paramount.

Read the entire series:

Law Firm Marketing Rules for 2013:  Out with the Old, In with the New (#1 of 5)

Law Firm Marketing Rules for 2013:  Out with the Old, In with the New (#2 of 5)

Law Firm Marketing Rules for 2013:  Out with the Old, In with the New (#4 of 5)

Law Firm Marketing Rules for 2013:  Out with the Old, In with the New (#5 of 5)

© The Rainmaker Institute, All Rights Reserved National Law Review, Volume II, Number 362
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About this Author

Stephen Fairley legal marketing expert, law office management
CEO

Two-time international best-selling author, Stephen Fairley is the Founder and CEO of The Rainmaker Institute, the nation’s largest law firm marketing company specializing in marketing and lead conversion for small to medium law firms. Since 1999, he has built a national reputation as a legal marketing expert and been named, “America’s Top Marketing Coach.” He has spoken numerous times for over 35 of the nation’s largest state and local bar associations.

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