Law Firm Marketing Rules for 2013: Out with the Old, In with the New (#3 of 5)
2013 is almost upon us, and one of the things you should shed with the old year is any antiquated ideas you may have about law firm marketing. This week, I am listing five of the most common “old rules” and giving you new legal marketing rules to live by in the new year.
Old Rule #3: The law is a noble profession. In times past, it was enough for you to be excellent at your craft. New lawyers could invest the first decade of practice perfecting their pitch.
New Rule #3: Law is a business. As outside pressures narrow your focus on what is truly important (your survival), you must pay attention to the business of your practice and engender a culture of total participation driven by measurable results, where setting and achieving aggressive goals is paramount.
Read the entire series: