Glennie has more than 25 years of marketing, business development and sales experience, with the majority of that time in professional services industries. She formerly worked at an Am Law 100 firm that today is one of the largest national employment law firms in the country. Glennie was instrumental in expanding its marketing program by developing its first regional marketing manager role. There she discovered her talents for working with attorneys one-on-one to develop customized marketing and business development plans.
At Jaffe, Glennie applies her marketing expertise to assist professional services such as law firms and accounting firms in building their businesses by developing realistic marketing and business development plans, creating and nurturing client relationships, and tracking and analyzing results of all business development and marketing activities. She can collaborate seamlessly with multiple stakeholders in multiple offices, practices and regions, and has extensive experience in event planning and programming development, particularly as it relates to a firm’s overall business plan. As an integrated marketer, Glennie also can help firms manage their brand identities and reputations, advertise, conduct competitive analysis, and develop strategic online marketing campaigns.
Articles in the National Law Review database by Glennie J. Green