November 29, 2022

Volume XII, Number 333

Advertisement

November 28, 2022

Subscribe to Latest Legal News and Analysis
Advertisement

Federal Trade Commission Releases Guidance to Merchants That Offer Buy Now/Pay Later (BNPL) Options to Customers

On September 26, the Federal Trade Commission (FTC) published a blog post warning all entities that have a role in the “BNPL ecosystem” that “basic consumer protections” in the Federal Trade Commission Act apply to such payment offerings.

In advising merchants and others to undertake a Buy Now/Pay Later compliance check, the FTC suggests the following:

(1) ensure that claims about BNPL are true for the “typical customer.” Claims about BNPL product offerings must be supported by reliable data.

(2) computer interfaces in connection with the offering of BNPL options must be drafted and presented to consumers in a manner that does not obscure material information the consumer needs to make decisions about use of the product. Practices that obscure material information include burying information in dense “terms of use” documents and using non-descript icons.

(3) regardless of contractual provisions, merchants cannot disclaim liability for third-party BNPL financing products it offers on their websites or at its brick-and-mortar locations. Specifically, the FTC stated that, “When retailers and BNPL companies offer payment plans to consumers, both may be held liable when people are deceived or treated unfairly” (emphasis added).

Notably, the FTC’s interest in BNPL products is consistent with the focus the financing products are receiving from the Consumer Financial Protection Bureau (CFPB). On September 15, the CFPB issued a report entitled Buy Now, Pay Later: Market Trends and Consumer Impacts. The CFPB’s report separately noted that BNPL products have inconsistent consumer protections (as in, typical consumer protections do not apply to many BNPL products) and serve as a basis for data harvesting by BNPL providers who operate “apps” that track and store consumers’ shopping habits and purchases.

Why It Matters

Many merchants have embraced BNPL products as a means to drive sales in a manner that imposes no costs on customers (given that nearly all BNPL programs do not have an associated interest rate or Annual Percentage Rate). Most have assumed that any liability for compliance failures related to the offering of such product would be borne solely by the BNPL provider given that nearly all agreements between merchants and BNPL providers require such provider to commit to complying with all applicable laws. However, this guidance makes clear that contractual allocations of liability, even if contractually required between the parties, will not absolve 2 merchants from claims if the FTC finds that a BNPL product offered by the merchant presents any of the issues identified above. As such, merchants should consult legal counsel to perform a periodic assessment of their BNPL provider(s) to ensure there are no apparent violations of consumer financial protection laws or federal or state agency guidance or requirements.

©2022 Katten Muchin Rosenman LLPNational Law Review, Volume XII, Number 270
Advertisement
Advertisement
Advertisement

About this Author

Christina J. Grigorian, Banking legal Specialist, Katten Muchin Law firm
Special Counsel

Christina J. Grigorian counsels clients in all matters related to banks, bank holding companies, and state and foreign-licensed consumer and commercial lenders. Ms. Grigorian provides advice to the firm’s financial institution clients concerning structural and operational issues, including legislative developments impacting such operations, and has worked with companies and individuals in the establishment of de novo entities, including national banks, federal savings banks and state-chartered institutions, as well as state-licensed lenders. She has also counseled clients with respect to...

202-625-3541
Karen Artz Ash, Intellectual Property Attorney, Katten Muchin
Partner

Designers, apparel manufacturers and other clothing businesses seek out Karen Artz Ash, national co-chair of Katten’s Intellectual Property department and co-head of the Trademarks and Trademark Litigation practice, because of her experience in all aspects of intellectual property, trademarks and copyrights.

Karen handles the structuring and administration of intellectual property, including establishing holding companies and trusts, and the creation, development, implementation and administration of licensing, servicing and manufacturing for companies worldwide....

212-940-8554
Jessica M. Garrett, Katten Muchin, Intellectual Property Litigation Lawyer, Dispute Resolution Attorney
Associate

Jessica Garrett concentrates her practice in intellectual property and litigation and dispute resolution matters. She focuses primarily on intellectual property, advertising, marketing and entertainment transactions, including trademark, copyright, licensing and technology matters.

Jessica regularly counsels clients on trademarks and copyrights, as well as integrated marketing campaigns, including joint promotions, brand and product integrations, talent endorsements, sponsorships, contests and sweepstakes. In addition, she provides advice on...

212.940.6523
Advertisement
Advertisement
Advertisement