October 17, 2021

Volume XI, Number 290

Advertisement
Advertisement

October 15, 2021

Subscribe to Latest Legal News and Analysis

October 14, 2021

Subscribe to Latest Legal News and Analysis
Advertisement

If You’re Not Paying Attention to Your Law Firm’s Logo, No One Else Will Either

It’s hard to know exactly when your law firm’s brand identity stops working for you because no one will tell you, but it’s something you really need to pay attention to. Even the most business development-adverse partner will find it hard to deny that having (or not having) a professional visual identity matters. So be sure to watch for the following telltale signs that it’s time to rethink the face of your law firm: 

  • Your logo lists too many names. It should be short and easy to remember.

  • Your logo doesn’t fit within the changing world around it. An outdated logo says you are behind the times. 

  • You need to explain what the logo means. A logo is the firm’s main point of reference; be sure it speaks for the firm and its services as simply and direct as possible. 

  • The logo doesn’t hold up to those of your clients. Think of your clients and the industries your firm supports, does your logo speak to them? 

Short of these signs, if your firm has recently undergone significant change (merger, growth, reorganization, shift in focus) you’re likely in need of a corresponding rebrand. Remember, attempting to manage or minimize the negative impression an outdated logo will make ultimately takes more time than updating it would.

© Copyright 2008-2021, Jaffe AssociatesNational Law Review, Volume I, Number 194
Advertisement
Advertisement
Advertisement
Advertisement
Advertisement
Advertisement

About this Author

Terry Isner, President of Marketing and Business Development, Jaffe
CEO/Owner Marketing & Branding

As someone who is more likely to set trends than to follow them, Terry is the rare mix of business strategist and artist. A multiple LMA Your Honor Award recipient and one of LawDragon’s “100 Legal Consultants You Need to Know,” Terry has been the creative force behind a number of high-profile national campaigns that have pushed the envelope in professional services marketing. He incorporates a variety of multimedia – from video to digital design to photography – to provide clients with cutting-edge tactics that break them out of the legal marketing mold and get them the...

302-519-8895
Advertisement
Advertisement
Advertisement