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New Generic Top-Level Domain Names Available

On June 20, 2011, the Internet Corporation for Assigned Names and Numbers (“ICANN”) approved the implementation of a new generic top-level domain (“gTLD”) program that will allow businesses, organizations and other institutions to obtain their own domain name extensions, such as .library or .brand. Registration of a .brand gTLD is an attractive option for some brand owners, affording greater control over the brand’s online presence. Generic gTLDs, like .library, can be operated for the benefit of multiple organizations with an interest in the term or several companies within a particular industry.

Applications for new gTLDs will be accepted via an online interface from January 12, 2012 through April 12, 2012. There is $185,000 application fee and significant additional costs and obligations may be incurred during the application process, which is expected to take at least one year. Several companies are available to assist with the application process and other obligations of the gTLD owner should the application be approved, such as hosting and management of the gTLD. While ICANN plans to offer additional application periods in the future, the exact dates are not yet available and may end up being several years out.

If you choose not to register a .brand gTLD, you can still monitor the program for potentially infringing applications and oppose those applications, for a fee, through ICANN’s dispute resolution service providers.

Detailed information about ICANN’s gTLD program, the application process and an applicant’s financial and legal commitments can be found here:  

©2020 MICHAEL BEST & FRIEDRICH LLPNational Law Review, Volume II, Number 13


About this Author

Lori Meddings, Michael Best Law Firm, Trademark and Copyright Attorney

Lori represents clients based in jurisdictions around the world, including Australia, Canada, Germany, Italy, Korea, and the United Kingdom. Many of Lori’s clients conduct business on an international scale and require advice and protection to effectively compete in the global marketplace.

Recently, Lori has focused her holistic international perspective, business acumen, and practical approach to fighting counterfeit goods produced in China and sold in that country and internationally. Clients have turned to Lori as they seek to seize...

Laura Konkel, Michael Best, intellectual property legal counsel, international clearance attorney,

Laura Konkel is a member of the firm’s intellectual property practice group. Ms. Konkel’s practice focuses on all aspects of ‎trademark selection and protection, including domestic and international clearance, prosecution, maintenance, licensing, due diligence, policing, and enforcement, including opposition and cancellation proceedings before the U.S. Trademark Trial and Appeal Board.

Ms. Konkel also counsel clients on Internet-related intellectual ‎property issues. She has considerable experience with domain name disputes, having represented ‎clients in many successful arbitration proceedings under the Uniform Domain Name Dispute Resolution ‎Policy (UDRP).  She also helps clients with strategic registration and acquisition of domain names, effective management of domain portfolios, enforcement of intellectual property rights on social media, and keyword advertising.

Ms. Konkel also assists clients with copyright registration and enforcement.